Public TV Hires GfK for Exit Polls

Georgian Public Broadcaster (GPB) said on May 10 it had hired Nuremberg-based GfK Group to conduct exit polls for Tbilisi mayoral race in the May 30 local elections.

Gia Chanturia, general director of GPB, said GfK, the world’s one of the largest market research companies, would administer exit polls at about 50 polling stations in Tbilisi and “about 30,000 voters will be interviewed.”

“We have requested GfK not to involve in the process any of the polling firms in Georgia… By doing so, I think, we have further underlined that this company will act maximally independently,” Chanturia said.

The service provided by GFK Group costs the public broadcaster USD 86,000.

Results of the planned exit polls will also include the share of party vote for Tbilisi City Council.

Two other Georgian TV stations with nationwide broadcasting, Rustavi 2 and Imedi, announced on April 28 that they had jointly hired U.S. polling firm, Edison Research, to conduct exit polls in Tbilisi for the May 30 local elections.

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